Cucumbers, the things you eat all the time but probably don’t think about often, are having their moment in the sun thanks to Hendrick’s Gin. World Cucumber Day on 14 June is an unusual day every year when Hendrick’s Gin honors the humble but noble fruit. The 22-year-old Scottish gin brand gets much of its distinct flavor from infusions of rose and cucumber during the distillation process, delivering a crisp and delectable gin. It’s hard to deny that a Hendrick’s & Tonic on a hot summer’s day does go well with a crunchy slice of cucumber. 

The brand is calling on people to “escape the conventional and embrace the unusual” this World Cucumber Day by celebrating this most remarkable fruit and the endless possibilities it brings. You too can join the festivities by having a curious mind and a mighty ‘green eye. 
 
There are a few neat suggestions for those who want to put a bartending cap on once in a while. Toast to this unusual occasion with a refreshing drink, not forgetting a crisp cucumber for a satisfying garnish. The Classic Curl, which as the name suggests is a basic way to cut an almost curly fry shape into a cucumber and then drop it in your drink. Elegant Spheres will have you scooping our cucumber flesh like it’s ice cream, piercing them with a toothpick so they resemble green olives more than cucumbers. The easiest one, The Unusual Tongue, is a thin, long slice of cucumber that you wrap around the inside of a tall glass.
 

After quenching your thirst, why not visit a world where cucumbers walk, float and fly? It’s now possible through an augmented reality (AR) filter on Instagram. Seek a virtual escape to the unusual with Southeast Asia Brand Ambassador for Hendrick’s Gin, Charmaine Thio, on Instagram @crazycocktailcat. 

Stand to win a crate full of Hendrick’s & Tonic essentials for your World Cucumber Day celebrations by wandering the Hendrick’s universe in search of a special cucumber. Capture a selfie with it and post it on your Instagram Stories tagging @hendricksginsea to enter the contest! The five most creative submissions will win. Ready to dive into the AR filter? Here’s a hint for the special fruit we seek:

“Harvested and infused to create a gin made most oddly,
June 14th marks the day this fruit’s power is the most mighty. 
Enter the portal to the unusual and find the fruit most peculiar; 
Crowned and cloaked, glistening in gold, it really can’t look any cooler.”

@hendricksginsea @escapetheconventional

#worldcucumberday #Hendricks #HendricksGin #WCD2021